BRATZ

FASHION DOLLS

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BRATZ FASHION DOLLS •

BRATZ packaging wasn’t just a box, it was part of the brand’s rebellion. The doll’s packaging became part of the brand’s DNA for storytelling, brand identity, and visual impact on shelf.

STRUCTURE CONCEPTS • BRAND DIRECTION • PRODUCT PHOTOGRAPHY • CHARACTER ART DIRECTION • LOGO DEVELOPMENT

BRATZ GENIE_YAS_PK_SQ.jpg
BRATZ GENIE_PIC_SQ.jpg
BRATZ PRINCESS_SQ.jpg
BRATZ WICKED TWIINZ_SQ.jpg
BRATZ RUNWAY SASHA_SQ.jpg
BRATZ TOKYO.jpg
BRATZ RODEO_SQ.jpg
BRATZ RODEO PIC_SQ.jpg
BABYZ MERMAIDS PIC.jpg
KIDZ SCHOOL.jpg
BABYZ OG.jpg
BABYZ HOLIDAY.jpg
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